DENTA.COM PRIVACY STATEMENT This privacy statement covers the site www.denta.com.  Because this Web site wants to demonstrate its commitment to our users’ privacy, it has agreed to disclose its information practices.    1.      What personally identifiable information Denta Distributing Inc. collects. 2.      What personally identifiable information third parties collect through the Web site. 3.      What organization collects the information. 4.      How Denta Distributing Inc. uses the information. 5.      With whom Denta Distributing Inc. may share user information. 6.      What choices are available to users regarding collection, use and distribution of the information. 7.      What types of security procedures are in place to protect the loss, misuse or alteration of information under Denta Distributing Inc. control. 8.      How users can correct any inaccuracies in the information. If users have questions or concerns regarding this statement, they should first contact Doug DenOuden by e-mail at ddenouden@denta.com. Information Collection and Use   Information Collection Denta Distributing Inc. is the sole owner of the information collected on Denta.com. Denta Distributing Inc. collects information from our users at several different points on our Web site.    Order We request information from the user on our order form. A user must provide contact information (such as name, email, and shipping address) and financial information (such as credit card number, expiration date).  This information is used for billing purposes and to fill customer’s orders.  If we have trouble processing an order, the information is used to contact the user.     Log Files Like most standard Web site servers we use log files.  This includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks to analyze trends, administer the site, track user’s movement in the aggregate, and gather broad demographic information for aggregate use.  IP addresses, etc. are not linked to personally identifiable information.   Communications from the Site Customer Service We communicate with users on a regular basis to provide requested services and in regards to issues relating to their account we reply via email or phone, in accordance with the users wishes.   Sharing Legal Disclaimer Though we make every effort to preserve user privacy, we may need to disclose personal information when required by law wherein we have a good-faith belief that such action is necessary to comply with a current judicial proceeding, a court order or legal process served on our Web site.   These are the instances in which we will share users’ personal information: We DO NOT Share Personal Information with Third Parties   Third Party Intermediaries We use an outside shipping company to ship orders, and a credit card processing company to bill users for goods and services. These companies do not retain, share, store or use personally identifiable information for any secondary purposes.   Business Transitions In the event Denta Distributing Inc. goes through a business transition, such as a merger, being acquired by another company, or selling a portion of its assets, users’ personal information will, in most instances, be part of the assets transferred.  Users will be notified via prominent notice on our Web site for 30 days prior to a change of ownership or control of their personal information. If as a result of the business transition, the users’ personally identifiable information will be used in a manner different from that stated at the time of collection they will be given choice consistent with our notification of changes section.   Choice/Opt-out   Users who no longer wish to receive promotional communications may opt-out of receiving these communications by replying to unsubscribe in the subject line in the email or email us at info@denta.com.   Users of our site are always notified when their information is being collected by any outside parties.  We do this so our users can make an informed choice as to whether or not they should proceed with services that require an outside party.   Links This Web site contains links to other sites. Please be aware that we, Denta Distributing Inc., are not responsible for the privacy practices of such other sites.  We encourage our users to be aware when they leave our site and to read the privacy statements of each and every Web site that collects personally identifiable information.  This privacy statement applies solely to information collected by this Web site.   Surveys [& Contests] From time-to-time our site requests information from users via surveys or contests.  Participation in these surveys or contests is completely voluntary and the user therefore has a choice whether or not to disclose this information.  The requested information typically includes contact information (such as name and shipping address), and demographic information (such as postal code).  Contact information will be used [shared with the contest [survey] sponsors] to notify the winners and award prizes.  Survey information will be used for purposes of monitoring or improving the use and satisfaction of this site.  Users’ personally identifiable information is not shared with third parties unless we give prior notice and choice. Though we may use an intermediary to conduct these surveys or contests, they may not use users’ personally identifiable information for any secondary purposes.   Tell-A-Friend If a user elects to use our referral service for informing a friend about our site, we ask them for the friend’s name and email address.  Denta Distributing Inc. will automatically send the friend a one-time email inviting them to visit the site.  Denta Distributing Inc. stores this information for the sole purpose of sending this one-time email and tracking the success of our referral program.  The friend may contact Denta Distributing Inc. at info@denta.com to request the removal of this information from our database.   Security This Web site takes every precaution to protect our users’ information.  When users submit sensitive information via the Web site, their information is protected both online and off-line.   When our registration/order form asks users to enter sensitive information (such as credit card number and/or social security number), that information is encrypted and is protected with the best encryption software in the industry - SSL.  While on a secure page, such as our order form, the lock icon on the bottom of Web browsers such as Netscape Navigator and Microsoft Internet Explorer becomes locked, as opposed to un-locked, or open, when users are just ‘surfing’.   While we use SSL encryption to protect sensitive information online, we also do everything in our power to protect user-information off-line.  All of our users’ information, not just the sensitive information mentioned above, is restricted in our offices.  Only employees who need the information to perform a specific job (for example, our billing clerk or a customer service representative) are granted access to personally identifiable information.  Our employees must use password-protected screen-savers when they leave their desk.  When they return, they must re-enter their password to re-gain access to user information.  Furthermore, ALL employees are kept up-to-date on our security and privacy practices.  Every [quarter], as well as any time new policies are added, our employees are notified and/or reminded about the importance we place on privacy, and what they can do to ensure our users’ information is protected.  Finally, the servers that store personally identifiable information are in a secure environment.   If users have any questions about the security at our Web site, users can send an email to info@denta.com.   Correcting/Updating/Deleting/Deactivating Personal Information If a user’s personally identifiable information changes (such as zip code, phone, email or postal address), or if a user no longer desires our service, we provide a way to correct, update or delete/deactivate users’ personally identifiable information. This can usually be done by emailing our Customer Support at info@denta.com.   Notification of Changes If we decide to change our privacy policy, we will post those changes to this privacy statement, the homepage, and other places we deem appropriate so our users are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.  We will use information in accordance with the privacy policy under which the information was collected.    If, however, we are going to use users’ personally identifiable information in a manner different from that stated at the time of collection we will notify users via email. Users will have a choice as to whether or not we use their information in this different manner.  However, if users have opted out of all communication with the site, or deleted/deactivated their account, then they will not be contacted, nor will their personal information be used in this new manner.  In addition, if we make any material changes in our privacy practices that do not affect user information already stored in our database, we will post a prominent notice on our Web site notifying users of the change. In some cases where we post a notice we will also email users, who have opted to receive communications from us, notifying them of the changes in our privacy practices.    Contact Information If users have any questions or suggestions regarding our privacy policy, please contact us at: